Case Study Mcdonalds

SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14, MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s biggest café association. 2. Solid brand name and acknowledgment. 3 McDonald’s produce more than $40 billion in framework wide deal. 4 It works more than 35000 cafés in excess of 100 nations on six landmasses. 5 It has an unmatched worldwide framework and abilities in café tasks, land, retailing, promoting and diversifying. McDonald’s site says that it is an innovator in the zone of social obligation and is focused on ensuring the earth for people in the future. 7 Strong and wide correspondence divert in the market. (deng, 2009) 8 Play regions for youngsters. 9 Large objective markets. 10 Recession safe (Birchall, 2008) 11 In September 2003 fruitful sponsorship up of new items was propelled with MTV’s publicizing effort including the new slogan, â₠¬Å"I’m Lovin’it†. (Jennifer, 2004) WEAKNESSES 1 McDonald’s has not accomplished its development desires in recent years. Thin Product lines. (deng, 2009) 3 McDonald’s brand relationship as a shoddy nourishment. (deng, 2009) 4 Few choice for smart dieting 5 High representative turnover rates. (macy, 2012) 6 McDonald’s additionally have some awful consequences for condition. (ltd. , 2006) 7 McDonald’s additionally faces numerous sorts of lawful activities on numerous issues. Openings 1 Product pressing for McDonalds now includes QR codes for clients to get nourishing data. Mcnamara, 2013) 2 Opportunity to broaden showcase, the shoppers who care about medical problem. (deng, 2009) 3 Slightly changing business sector brand picture of McDonalds. (deng, 2009) 4 In 2009, McDonald’s propelled its strong Angus burger in all U. S. An areas. 5 Introduction of trans sans fat French fries in all eateries in the U. S. An and Canada. 6 Introdu ction of McCafe. 7 Testing promoting products of the soil as upbeat dinner at certain outlets. 8 McDonald’s establishments abroad turned into a most loved objective of individuals and gatherings communicating antiglobalization suppositions. Passage into new and exceptionally mainstream item classifications. Dangers 1 Public assault about heftiness issue. (deng, 2009) 2 Changing taste of purchasers. (deng, 2009) 3 Unable to maintain supporters as extraordinary control sandwiches offered by rivals Burger King and Wendy’s. 4 Promotional plans like McDonalds game discovered intrigue with 51 individuals charged in a piece of trick winning $24 million by taking winning McDonald’s tickets. 5 McDonalds indicated a deferred impact than different eateries administrators in exchanging over to zero trans-fat cooking oil. In 2001 McDonald’s was sued for harming strict feelings by veggie lover bunches for not uncovering its flavors in French fries as it added meat conc entrate to vegetable oil and demonstrating it as veg in menu. 7 Consumers started documenting claims that eating at McDonald’s had made them over weight. 8 Competition from burger rulers and Wendy’s. (Thomadsen, 2007) MARKET SEGMENTATION TARGET MARKET| BABY BOOMERS| GENERATION X| GENERATION Y| GENERATION Z| DEMOGRAPHICS| 45-65+| 35-44| 19-34| 0-18|GEOGRAPHICS| URBAN| PSYCOGRAPHICS| More worried about low cholesterol food| More worried about low fat food| More worried about physical wellness food products| Generally eats taste arranged food products| BEHAVIOURAL| Mostly worried about great nature of food products| Requires access with brisk and new food service| Generally make up for lost time food without anyone else by coming to out| Check out with companions and family| ISSUE ANALYSIS In 2004,Morgan Spurlock’s narrative film Super-Size Me gave very analysis to McDonald’s quick â€Å"nutrition†, in which he shows how he increases fat and wreck his wellbeing by eating McDonald’s. 2 In 1998 McDonald’s began â€Å"Made for you† System however it was not fruitful. There was a decline in development of deals in stores. 3 In 1999 preceding the execution of â€Å"made for you â€Å"scheme ,McDonald’s wanted to give around 190 million in monetary help to its franchisees ,yet the real expense of actualizing the framework ran a lot higher than the enterprise had evaluated. In 2001, 51 individuals were charged scheming to fix McDonald’s game advancements throughout quite a while, uncovering that $24 million of dominating McDonald’s match tickets had been taken as a piece of trick. 5 In 2004, McDonald’s was sued for removing a modest quantity meat included to the vegetable oil utilized for cooking French fries. 6 Many individuals despite everything whine that the food served by McDonald’s isn't hot to eat. Proposals PRODUCT :- 1 McDonald’s ought to give hot food to eat in light of the fact that numerous clients grievance that their food isn't so hot to eat else it will influence deals. McDonalds ought to bring some new more beneficial items for all ages since awful impact on wellbeing is one of the shortcomings of McDonald’s and bringing some more advantageous food will assist with defeating this picture. 3 McDonald’s ought to give some free snacks since it will assist it with rivaling its rivals and increment deals. 4 McDonalds should make their items in fat free oil since it will have great impact on wellbeing. 5 McDonald’s ought to likewise give some provincial food on the grounds that along these lines some rustic individuals will likewise begin tolerating its items. Propelling of new seared and bone in treats in Chicago. Cost:- 1 The cost of items ought to be moderate in such a case that they won't be reasonable to little pay bunch then its deal will be influenced and it will likewise offer the chance to contenders to expand their deals. 2 The costs of items ought to be routinely checked to rival rivalry since individuals will purchase those items which they can get in low cost. Spot:- 1 McDonald’s should open new establishments in little urban areas additionally . It will assist them with expanding its business and increment development. McDonald’s should build the quantity of its establishments in all nations so as to extend its business. Advancement:- 1 McDonald’s ought to give some limit on more items bought in light of the fact that along these lines individuals will purchase more. Since certain individuals will begin buying more things in the event that they can get markdown. 2 McDonald’s ought to give home conveyance administration on the grounds that occasionally a few people can’t go to store so as to buy them. It will build deals. 3 McDonald’s ought to give online deal in light of the fact that along these lines individuals can put in their requests o n the web. McDonald’s is taking a shot at new servings of mixed greens and wraps . (wong, 2013) 5 McDonald, s will test the new singed and bone in treats in Chicago. (wong, 2013) 6 Success of powerful wings in Atlanta. (wong, 2013) BEST RECOMMENDATIONS PRODUCT:- McDonald’s ought to give some more advantageous food to all ages since wellbeing stoutness is the serious issue with McDonald’s . Along these lines they can get great picture with respect to wellbeing. Value:- Prices of items ought to be consistently checked so as to contend with rivalry since individuals will least expensive item. Spot:- McDonald’s should open new little establishments at little urban areas additionally on the grounds that it will assist him with expanding its business and increment development rates. Advancement:- McDonald’s ought to give home conveyance administration on the grounds that occasionally individuals can’t go to store so as to buy item. Catalog Bibliog raphy Birchall, J. (2008). McDonalds guarantees cheap food deals fending off lull. Money related occasions. deng, t. (2009, may). McDonalds new methodology on changing mentalities and correspondence. Global diary of advertising contemplates, 37-42. Jennifer, R. (2004). web based marking :the instance of McDonald's. ritish food diary. ltd. , n. m. (2006). ICCR sponsered intermediary goals on hereditarily changed life forms gain acknowledgment among investors at wendy's McDonald's . money related wire. macy, a. (2012). financing a remodel:a instance of McDonald's Franchisee. diary of case explore in business and financial aspects. Mcnamara, B. (2013). McDonalds give the individuals what they need. Nourishment business diary. Thomadsen, r. (2007). item positiong and competion:the job of area in the inexpensive food industry. Showcasing science. wong, V. (2013). will McDonald's forceful wings fly? Business feeble.

Materialism and Mental Health free essay sample

A powerful paper about how realism has assumed control over society. This article examines the circumstance of emotional well-being and sickness in todays society. The creator contends that realism, notoriety and fortune have assumed control over society and that subsequently society has neglected to offer importance to life. Great emotional well-being is a key part of life, be that as it may, as we know, a colossal extent of our general public, around 25%, will at some stage experience the ill effects of a type of dysfunctional behavior. We should understand the immensity of this issue. Stalin once stated, The demise of one individual is a catastrophe, the passing of a thousand is a measurement. (Stalin). This implies we as people, can't process all the data that comes our direction ordinary and numbers are only that: numbers. 25% implies that in each four individuals, one is probably going to encounter psychological sickness. Psychological maladjustment is an issue of the regularly, of the boulevards, of the common man and lady that experience the delights, the distresses, the preliminaries and the tribulations of life. We will compose a custom article test on Realism and Mental Health or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page

Understanding the Role of Freuds Superego

Understanding the Role of Freud's Superego Theories Personality Psychology Print Understanding the Role of Freuds Superego By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on October 01, 2019 Jose Luis Pelaez Inc/Blend Images/Getty Images More in Theories Personality Psychology Myers-Briggs Type Indicator Behavioral Psychology Cognitive Psychology Developmental Psychology Social Psychology Biological Psychology Psychosocial Psychology According to Freuds psychoanalytic theory of personality, the superego is the component of personality composed of the internalized ideals that we have acquired from our parents and society. The superego works to suppress the urges of the id and tries to make the ego behave morally, rather than realistically. When Does the Superego Develop? In Freuds theory of psychosexual development, the superego is the last component of personality to develop. The id is the basic, primal part of personality, that is present from birth. Next, the ego begins to develop during the first three years of a childs life. Finally, the superego starts to emerge around the age of five. The ideals that contribute to the formation of the superego include not just the morals and values that we have learned from our parents, but also the ideas of right and wrong that we acquire from society and the culture in which we live. The  Parts of the Superego In psychology, the superego can be further divided into two components: the ego ideal and the conscience. The ego ideal is the part of the superego that includes the rules and standards for good behaviors. These behaviors include those that are approved of by parental and other authority figures. Obeying these rules leads to feelings of pride, value, and accomplishment. Breaking these rules can result in feelings of guilt. The ego ideal is often thought of as the image we have of our ideal selvesâ€"the people we want to become. It is this image we hold up as the ideal individual, often modeled after people that we know, that we hold up as the standard of who we are striving to be. The conscience is composed of the rules for which behaviors are considered bad. When we engage in actions that conform to the ego ideal, we feel good about ourselves or proud of our accomplishments. When we do things that our conscience considers bad, we experience feelings of guilt. The Goals of the Superego The primary action of the superego is to suppress entirely any urges or desires of the id that are considered wrong or socially unacceptable. It also tries to force the ego to act morally rather than realistically. Finally, the superego strives for moral perfections, without taking reality into account. The superego is also present in all three levels of consciousness. Because of this, we can sometimes experience guilt without understanding exactly why we feel that way. When the superego acts in the conscious mind, we are aware of our resulting feelings. If, however, the superego acts unconsciously to punish or suppress the id, we might end up with feelings of guilt and no real understanding of why we feel that way. [The superegos] contents are for the most part conscious and so can be directly arrived at by endopsychic perception. Nevertheless, our picture of the superego always tends to become hazy when harmonious relations exist between it and the ego. We then say that the two coincide, i.e. at such moments, the superego is no perceptible as a separate institution either to the subject himself or to an outside observer. Its outlines become clear only when it confronts the ego with hostility or at least with criticism, wrote Anna Freud in her 1936 book, The Ego and the Mechanisms of Defense. The superego, like the id, become perceptible in the state which it produces within the ego: for instance when its criticism evokes a sense of guilt, she went on to explain.

Minimum Limited Drinking Age Law - 883 Words

Minimum limited drinking age law in America was passed more than 30 years ago. Therefore, it needed to be altered to catch up with today’s world. Teenagers today are no longer the kind of teenager back in the 1980s. Now, they have access to information on the Internet, they were taught how alcoholic drinks affect to the body, they were supervised by their parents closely. Moreover, teenagers even have legal access to voting, driving, owning a car,...and they can be jailed up if they break the law, sentenced in prison if the crime was serious enough. Therefore, teenager should be able to control of their life and have access to alcohol as a right they supposed to have long time ago. Secondly, by legalize drinking age to eighteen; the government can easily control alcohol abuse. A study was conducted by the University of North Carolina at Chapel Hill to see whether underage people can buy beer and liquor through online websites. They made 8 people, aged from 18-20, to lie about their age when ordering via alcoholic drinks selling website. 100 orders were made and then, they counted the number of successful orders. A shocking result was revealed: â€Å"45 of the orders were successfully made and received. Only 28 were rejected because the person making the order was found to be underage. The remaining orders did not go through because of technical glitches or because no one was home when delivery attempts were made.† The result of this experiment has shown the reality of how easy itShow MoreRelated Lowering the Legal Minimum Drinking Age Essay1622 Words   |  7 Pagesunderage drinking has become a major problem, especially on college campuses. But, undera ge drinking is not purely the root of all accidents related to alcohol. The real problem lies within the unsafe underage drinking habits amongst youth. There are ways that these alcohol-related accidents can be avoided. Several organizations have been created that are targeting a change in the legal drinking age laws. One key way to lower the risk of unsafe drinking is to lower the minimum legal drinking age fromRead MorePositive And Negative Effects Of Drinking Alcohol1709 Words   |  7 Pagesthe consumption of alcohol but it can be said that drinking alcohol has both positive and negative effects. Controversy may arise between opposing sides that those below the age of twenty-one are not responsible enough to drink however are allowed a driving license or a driver’s permit. In the United States of America, society and lawmakers focus more on the negative impacts of alcohol consumption especially when it comes to who we allow drinking, and do not consider that teenagers ar e able to thinkRead MoreDrinking Age1012 Words   |  5 PagesDrinking Age The drinking age was moved from 18 to 21 for a reason. The higher drinking age of 21 has saved many lives, helped reduce the amount of underage drinking, and therefore should not be lowered. Many studies from a large variety of sources have proven higher drinking ages have a positive effect on society. Alcohol is harmful to the development of younger people. Research has shown that an adult is less likely to bingeRead MoreNational Minimum Drinking Age Act Essay719 Words   |  3 PagesIn 1984 the United States Government approved the National Minimum Drinking Age Act that required that â€Å"the States prohibit persons under 21 years of age from purchasing or publicly possessing alcoholic beverages as a condition of receiving State highway funds.† Even though this bill was nowhere near the magnitude of the prohibition act that was passed less than a century before it, the act still damaged the relationship between individuals, firms, and the United States government. Although theRead MoreAlcohol Is The Most Widely Used Social Drug Essay1281 Words   |  6 Pages‘risky’ drinking can cause serious health, personal and social problems. Heavy drinkers, binge drinkers and very young drinkers are at risk. Binge drinking is a particular problem amo ng younger people, but anyone who drinks heavily or drinks too much in one session is at risk of both immediate and long-term alcohol related harm For children and young people under 18 years, not drinking is the safest option. Those who are under the age of 15 years of age at the greatest risk of harm from drinking alcoholRead MoreBinge Drinking On College Campuses1459 Words   |  6 PagesPaul October 28, 2014 Binge Drinking On College Campuses Over the past few years, there has been this big debate about whether the drinking age should be lowered to 18 or if it should stay at 21. Those in favor of lowering the drinking age to 18 argue that someone who is old enough to serve their country should be allowed to have a drink. Those who are in favor of keeping the minimum legal drinking age at 21 because of consequences regarding psychological developmentRead MoreUnderage Drinking Is Part Of The Culture Of College1734 Words   |  7 Pagesthat I did discover is that underage drinking is part of the culture in college, also the friends that I had in high school who are 21 now I have discovered they drink some of the least amount now. Which has begun to make me wonder why people who are 21 drink less than people who are underage. I believe that when people are 21 they now do not have to worry about the next time they can get alcohol. Congress should lower the drinking age from 21 to 18 because at age 18 when they are in coll ege, forRead MoreIntroduction. Alcohol Has Manifested Its Place In Most1612 Words   |  7 Pageschildren and young people by enforcing a minimum legal drinking age mostly between 16 and 18 years, in some places even 21 years. While from a scientific view-point this law is more than justified, many young people reaching a certain age do not see the need for it nor do they find it necessary to respect this law. How can governments set a fair age for alcohol consumption? At what age are we responsible enough to receive the right to drink alcohol? While the law is made by mostly older people, it isRead MoreUnderage drinking1086 Words   |  5 Pages Underage Drinking It is five o clock on a Friday night and classes are over for the weekend. The options for this evening are the kegger down the street, drinking at the bonfire, or sneaking into a bar with a fake ID. This can be a normal weekend for an underage drinker. Underage alcohol consumption can be very common in the weekly routine for many students. There are many different types of drinkers and reasons for their drinking habits. Some people may drink for social reasons and othersRead MoreThe Issue Of Age Legalization971 Words   |  4 PagesAt the age of 18, people are allowed to join armed forces for the service of the nation. They are able to risk their lives for the nation and its betterment. After joining the military, they travel to many places and countries where they have to do the service. They are able to make such decisions by themselves. In addition to that, the country has made cigarettes and tobacco legal for people aged older than 18. It is found that the effects of smoking cigarettes and drinking alcoholic beverages have

Fight Club Masculinity And Psychological - 1511 Words

Jennifer Ordonez Professor Altenbernd English 100 May 13, 2015 Fight Club: Masculinity and Psychological In the novel Fight Club the narrator uses Tyler Durden to get away from his problems and shy away from taking any responsibility for his actions. In addition, he frequently uses Tyler Durden and Fight Club as a way of escaping reality. He s a mold of the average male. There s nothing remarkable about him, his job, or his habits. He attends meetings for terminal diseases because he wants to feel that there is something special about him. At the same time, he uses fake names to assure that he cannot be held accountable for his actions and so that he can blend back into his safe zone once the meetings end. The narrator is diagnosed with insomnia and starts attending these group meetings which helped him to see things in a better light. As he attended these meetings, he felt better because he was able to sleep. It is here that he meets Marla and for the first time in his life there is someone who has the ability to recognize him, as well as someone who feels the same way about th eir life. On one hand, he needs Marla to know his pain, but he hates her for taking away something that made him special, while jeopardizing his own removal from the situation. As a result, because of his insomnia the narrator goes through a dissociative identity disorder where the Narrator then feels that Tyler Durden had taken over his social life, work life and the relationship he hadShow MoreRelatedInterpersonal1363 Words   |  6 PagesHunter Davis-Interpersonal Communication Fight Club Fight Club, a 1999 American film, is a brilliantly constructed film of escaping reality and dealing with pain in the famous art form of fighting. Director David Flincher adapted the film from the 1996 novel. Main actors, Brad Pitt as Tyler Durden and Edward Norton as the narrator, act excellently as they deal with their reality by celebrating violence in underground fight clubs. The narrator becomes involved in a relationship triangle betweenRead MoreFight Club By Chuck Palahniuk1138 Words   |  5 Pagesthoughts, behaviors, feelings, and lives. The psychological novel, Fight Club, by Chuck Palahniuk, uses a man’s need for a male role of identity to fit in into society as a way of showing how consumerism can be threatening a man’s identity and masculinity. Palahniuk explores the life of a man who in an attempt to break free of a capitalist society forms a clandestine â€Å"fight club† as a form of rebellion towards society. Palahniuk illustrates in, Fight Club , a character that, challenged by today’s consumerismRead MoreMasculinity As An Essential Merit Of Identity1740 Words   |  7 PagesAlmost every person has heard the quote â€Å"the first rule of fight club is you do not talk about fight club†, a line from a film that’s widely known for its mind-bending plot that’s a blend of dark comedy, psychological thriller, and drama (Linson Fincher, 1999). Despite its entertainment value, many fail to see the films in-depth social commentary on life in post-modern America. I saw that the film subtly skewers many aspects of life today such as consumerism, morality, organized religion, pop culture;Read MoreFight Club Film Analysis1551 Words   |  7 Pagesspeed of communication and the sharing of ideas; its codes are made up by self-conscious uses of pre-existing artistic styles and media conventions. It also depends on modern society being defined by media culture. In this essay, I will be examining Fight Club (D avid Fincher, 1999) and how it can be categorised as postmodern. I will be defining what a postmodern film is and review the term using historical examples referenced in the text. â€Å"Lyotard famously defines the postmodern as incredulity towardsRead MoreThe Stigma Of Emotional Weakness Essay2035 Words   |  9 Pagesgenerally met with opprobrium. In Fight Club we encounter men of a post-modern patriarchal society who have lost faith in their prescribed positions in social order, thus confined to wallow in despair, and seek to experience a palpable sense of being that is thought only achievable through violence. The stigma of emotional weakness in men in addition to the rigidity of socially constructed gender roles illustrated in Chuck Palahniuk’s novel, strategically reveals fight club to be a form of self-harm, offeringRead MoreFight Club Movie Analysis Essay1501 Words   |  7 PagesKory Weener Film Review 2 Fight Club is a psychoanalytical film that addresses the themes of identification, freedom and violence. It acknowledges Freud’s principle which stresses that human behavior is the result of psychological conflicting forces and in order to analyze these forces, there needs to be a way of tapping into peoples minds. The narrator tells his personal journey of self-discovery through his alter ego and his schizophrenic experiences. The movie isRead MoreThe Vietnam War Film Genre1313 Words   |  6 PagesElliot Stegall’s article Ideological, Dystopic, and Antimythopoetic Formations of Masculinity in the Vietnam War Film many American war films depicted the glorification of war and emphasized the concept of American masculinity (Stegall). Previous to the Vietnam period, Hollywood war films stuck to contemporary tropes. These films often re-enact the idea of good versus evil in which the male hero of the film triumphantly fights for their country against a vil ified enemy; thus reinforcing the American ideologyRead MoreFight Club and Feminism Essay2137 Words   |  9 Pages The issue at the heart of the David Fincher film, Fight Club, is not that of man’s rebellion against a society of â€Å"men raised by women†. This is a film that outwardly exhibits itself as promoting the resurrection of the ‘ultra-male’, surreptitiously holding women accountable for the decay of manhood. However, the underlying truth of the film is not of resisting the force of destruction that is ‘woman’, or of resisting the corruption of manhood at her hand, but of penetrating the apathy needed toRead MoreClinical Diagnosis in Fight Club1491 Words   |  6 PagesClinical Diagnosis of Jack in Fight Club In the film Fight Club, Jack, the narrator, is introduced as a troubled individual who is suffering from insomnia, while seeming commonly bored with his white-collar job. This serious disorder causes him severe sleeplessness, and he describes it as never really being awake, while never really being asleep. He also explains that nothing feels real when you have insomnia. His diagnosis of the disorder is made clear in the film, but the doctor he sees willRead MoreFight Club Essay2874 Words   |  12 PagesAlan Badel English 100/Major Essay #2 Professor Raymond Morris 23 October 2015 The Fight Club Aims to Free Individuals from Society’s Emasculating Shackles Chuck Palahniuk’s Fight Club is an exciting fictional novel that will hold the audience captive following three revolving main characters in Marla Singer, Tyler Durden, and the narrator himself as they take the reader through confusing twists and perspectives, while providing a most revealing closure. Although the title suggests an exclusive

Eagle Airlines Free Essays

[pic] Eagle Airlines Business Decisions with Data Models Assignment on Risk Analysis Team Members: Sfykti Dimitra Goumas Evangelos Manikas Athanasios Papaspirou Yiannis As assigned by Mr. Hadjistelios, President of Eagle Airlines, a simulation analysis is developed in order to evaluate company’s intention to proceed with the purchase of a new aircraft. According to the President’s estimations, the uncertain parameters which affect the annual cash flow are the below; 1. We will write a custom essay sample on Eagle Airlines or any similar topic only for you Order Now Hours flown 2. Charter Price/Hour 3. Ticket Price/Hour 4. Capacity of Scheduled flights 5. Ratio of charter flights 6. Operating Cost/hour The main assumption to work upon the scenarios is that the numbers generated for the different variables remain the same across the years. Initially, a base scenario is built and a profit-and-loss account for a typical year of operation is derived using the most likely values of the different parameters. Upon construction of the base scenario, the optimistic and pessimistic scenarios are also formulated in accordance to the assumptions by the President in respect to possible variations to higher and lower values than the most likely ones used for the base scenario. For all three scenarios, the demand/cash flow is calculated revealing a wide range of values (from â‚ ¬273. 180 to -â‚ ¬39. 040) among the 3 possible cash flows. In addition, the one-way sensitivity analysis conducted for all six uncertain parameters demonstrate the impact of each parameter on annual cash flow and by the designation of a scatter plot, we can identify to what range of values every uncertain parameter affects the demand. Upon that, a Tornado diagram is plotted in order to visually demonstrate the range of impact of each parameter. According to the diagram, ticket prices/hour and capacity of Scheduled flights seem to be the two important parameters that most influence the annual cash flow, whereas the ratio of charted flights and operating cost/hour are the ones affect the least. Following this determination, a two-way sensitivity analysis is implemented and the outputs shown in a 3D plot illustrate a one-level relationship between the variables. By assuming that the probability distributions are the ones assessed by Mr. Hadjistelios, a test scenario is run using the @RISK add-in with 50. 00 iterations and the results’ interpretation is described below. Interpretation of results The basic data and the main decision factors to be taken into consideration by the President are raised below in order to provide substantial argumentation for the final business decision. ? According to the given data, the annual cash flow of the base scenario is â‚ ¬46. 184, less than the breakeven point by â‚ ¬7. 513. Th erefore, in case the base scenario will actually happen, the company will need more than a 5-year lifetime in order to pay out the investment of the new aero plane. In the optimistic scenario, the annual cash flow is â‚ ¬273. 180 and the difference from the breakeven point is â‚ ¬219. 483. According to this scenario, the investment is highly profitable and will be paid off by the end of the first year while a number of approximately â‚ ¬93. 180 profits will be generated. ? In the pessimistic scenario, the annual cash flow is – â‚ ¬39. 040 and the difference from the breakeven point is â‚ ¬92. 737. , which is a bad scenario but at the same time quite unlikely to happen. According to @RISK analysis, as illustrated in the figure below, some important observations are derived; [pic] The probability that the investment will be profitable within a 5-year lifetime is 73. 4%, meaning that the annual cash flow will be greater than the breakeven point of â‚ ¬53. 697. ? The probability the annual cash flow to be less than the breakeven point is 26. 6%, as presented in the graph above. ? However, it is important to refer that the same probability (26. 6%) applies for the company to generate cash over â‚ ¬96. 511. The above implies the fact that if in one year the cash flow is below breakeven point, this under the same probability can be offset by another year’s revenues. [pic] According to the normal probability distribution, the expected value (mean) is approximately â‚ ¬77. 342 that actually is translated into a â‚ ¬23. 645 return on investment. ? A probability over 50% that the company will generate cash flow of at least â‚ ¬74. 467 (median) which represents the 40% of the aeroplane current value. ? However, another important statistical parameter to be taken into account is the standard deviation of â‚ ¬35. 257 that describes a quite wide dispersion/variability of the probability distribution. ? If we do not take into con sideration the discount rate of 15%, then the breakeven point will be 36. 00 (180. 000/5) and the probability of the investment to be profitable is 89%. ? In case the company self-funds the purchase out of the cash surplus of the company, the investment seems to be less risky since potential deviation from the breakeven point does not imply financial obligations to third parties, such as banks (loans and interest rates). [pic] ? The probability that the investment will be paid off already by the end of the first year is 0. 7% while the probability that the company will generate negative values by the end of the first year is 0. % which seems a quite extreme case, with a smallest value of -â‚ ¬22. 642. [pic] ? However, it should be considered that the company operates a number of business parts and it is being taxed for the total activities as a whole, thus with a tax rate of 33% the actual loss will be â‚ ¬22. 642 * 0. 67 =â‚ ¬15. 170, with the assumption that the company i s profitable overall. Another important factor to consider is the operations’ expansions by 33% with the purchase of one additional aircraft to the current equipment of the three twin – engine aircrafts which provide charter flights and scheduled commuter services. The company may redefine the strategy and decide to add new destinations in the services, currently limited to south Balkans, so as under the promising prospects analysed above, to further strengthen the company’s brand name and grow the Share of Market (SoM). The above can be well justified considering both cases of charter and scheduled flights. On the one hand, in respect to charter flights the company seems to have already identified available ground to grow by further building on the level of service. On the other hand, the scheduled flights, currently holding a percentage of 60%, represent the variable that mostly affects the cash flow, according to Tornado diagram. This in combination with the fact that the company â€Å"had slightly more control over the ticket price per/hour of scheduled flights† demonstrates a high future development potential with a thorough strategy. The critical service category in the context of the new investment risk analysis for Eagle airlines to analyze is Scheduled flights. Ticket prices/hour and capacity of Scheduled flights, the two most important and correlated variables, should be in depth evaluated according to the most likely possible estimations. For example, according to the data given, the variability for the price per ticket is greater in the higher values than the lowest ones. However, the actual price per ticket is highly correlated to the capacity/utilization rate and the flight hours. The base scenario argues for good prospects, but a deeper analysis could identify opportunities that Eagle airlines should closely monitor and evaluate in order to maximize its profits. It is important also to refer that according to the estimations, there is no high variability of the operating costs compared to the expected value of â‚ ¬445/hour (only â‚ ¬15 in either direction). Some important facts are given also throughout the case providing additional argumentation over the purchase; Piper Chieftain has been maintained according to the legislations and regulatory environment, is in a good condition and the expected normal use is 5 years with possibilities for more, contains the necessary navigation and communication equipment, and insurance has been included in the fixed costs. The above, in case were unknown, would be important cost factors to analyze and include in the risk analysis assessment. The above analysis argues the business decision to proceed with the investment in the Piper Chieftain, having calculating and evaluating the risks involved while recognising the opportunities. How to cite Eagle Airlines, Essay examples

Jonathan Swift Essay Example

Jonathan Swift Paper Jonathan Swifts Story Satire Is a sort of glass, wherein beholders do generally discover everybodys face but their own. What Swift Is trying to convey through this quote is that when people are being satirical and expressing their comments of society, they tend to see all the flaws so clearly, Like a glass. Yet, when people do this they dont pay attention to what they are doing. Jonathan Swift is one of the worlds best satirist and poet, born in Dublin, Ireland to Abigail Erick Swift and Jonathan Swift. He suffered a lot as a child, from not being able to have a father to getting kidnapped for many years by a family ruse, and even being sent away to college at the age of fourteen. Since Jonathan Swift was a person born and raised in the 1600-sasss, he lived in a period of exploration and great political competition, which influenced his works of literature to include satire and much symbolism to express his thoughts and feelings toward political figures while making it humorous. During the time period that Jonathan Swift lived, there were many historical events that influenced his writings, such as when King James II of England, a Catholic, started a rebellion that caused Swift to eve back to England and by 1 710 Swift has become associated with the ruling Tory party. He shifted his allegiance from the Walshs Addison and Steele to a new group that included Alexander Pope John Gay, and John Arbitration (Hager 5). This influenced his writing by giving him an idea to write Guilders Travels, a book about the different events that occurred in Europe. We will write a custom essay sample on Jonathan Swift specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jonathan Swift specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jonathan Swift specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also during this time, there were many explorations and exposure to other parts of the world. This had a major affect on his writing because in one his novels, Guilders Travels, he wrote about the many explorations that the protagonist, Lemur Guiltier, went on while discovering many different islands with mystical creatures. Furthermore, at this time period, many people were more Interested with mystical and fantasy novels, which is another reason why Swift decided to write, Guilders Travels. The events that occurred during his lifetime was not the only aspect that contributed to his writing, but people around him Influenced him In a drastic way too. Swift has experienced and done many things throughout his life that has affected his writings in various ways such as during the mime when he lived in England, his bestrides, Temple, passed away and to let go of stress, he began to write. It is said that, under Temples influence, [Swift started to] write. (The Biography. Com 5) Temple always wanted the best for Swift, so Swift began to write. His first major work being a Tale of a Tub (Hager 3) was written and it was the beginning of his whole writing career. Following Temples death he moved back to Ireland and went back to being a priest for the next ten years. While he was preaching and working at the church, Swift was inspired to write his first lattice pamphlet. Additionally, when he was working along side with Temple, Swift met the most important woman in his life, Esther Johnson (Stella) (Hager 1). She was a girl that he loved so dearly and she Influenced him to write her letters. These letters were later known as, The Journals to Stella. As time went on, Swift moved back to England to work for the government under the Tory party. He worked as an editor government was so terribly set up (The Biography. Com). As their editor, he had to write many articles that would talk awfully about the other political party, the Whish. Swift chose to write about thing that he experienced and how he felt towards the government. All of these social influences led to his professional career. In his professional career, Swift wrote many novels, pamphlets, and poems to express his feelings towards the problems he sees around him in England. His novel, Guilders Travel, is one of the best known books that Swift has written. In this book, he was able to talk about all the complications that he experienced while living in England (Swift). Swift also wrote many pamphlets such as, A Discourse on the Contests and Dissensions in Athens and Rome, which was his first political pamphlet. Additionally, Swift wrote many other books like, A Tale of a Tub, The Battle of the Books, and Ancients vs Moderns, but he sent them in anonymously because he did not want anyone to really know his business. All of these books are still very well known today and these writings were influenced by his life and the people around him. Swift is one of the most well known satirist in the literary world. In his most well known book, Guilders Travels, he uses variations of literary devices to help explain to his audience how it was like to live in the time he did, which was around the 1700. Throughout his book, Swift uses satire and symbolism to assist the audience in conveying what it was like in England during this time period. In this novel he wrote about different type of creatures, such as giants and small people to symbolize all the intellectual abstraction and the delusions of human perfection (Miller). Also, in the novel he writes about the Kingdom of Lilliputian and how their government is separated into two parties, Treatments and Slackens, like how the government in England was separated into two also. Swift uses satire to represent the small arguments of he two English parties in the time he lived (Swift 44). Considering of his writing style, it is the reason why he is so well known and loved, because of the way he used satire is way different from the way others use it and it makes him unique. Over all, Jonathan Swift impacted the literary world in a gigantic way through the use of satire in most of his books. It is evident that Swift had many obstacles that he faced and many different things that influenced him to write the way he does. That is how he is now going to always be remembered as one of most famous satirist in the literary world.