Odd Future free essay sample

Odd Future is a hip-hop group from Los Angels composed of multiple artists such as Tyler the Creator, Earl Sweatshirt, Doom Genesis, Hodge Beats, Left Brain, Taco, and many more. The beats are produced by aptly-named Hodge Beats, as well as some contributions from Tyler the Creator, often referred to as the leader of the group. The main rappers on the tracks are Tyler the Creator and Doom Genesis, with many features from Hodge Beats as well. The lyrics were very crude, profane, and violent, which is seemingly what helped them to gain such notoriety.With their original beats, shocking lyrics, and innovative rhyme scheme, it was easy to see what drew their huge fan base In over the last year or two. The group played dozens of songs, but highlighted their biggest hits and only played snippets of the others. Yonkers, which is Tyler the Creators biggest hit, was a very complex song with intricate lyrics and a strange beat. We will write a custom essay sample on Odd Future or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The lyrics contradicted themselves throughout the song, and they were performed very energetically.The beat was very dark and powerful, with an odd riff in between verses that grew on you throughout the song and got stuck in your head. Doom Genesis, the less controversial artist of the group, performed his verse of Real, a song released by the group this summer. HIS lyrics were more typical of mainstream rappers, focusing on money, women, expensive clothes, and Jewelry. In contrast, Tellers lyrics were generally about hardcore drugs, rape, murder, and controversial figures/issues such as Hitler and slavery. The biggest hit of the night as the song Orange Juice, a song by Tyler the Creator and Earl Sweatshirt (prominent member of the group who has been on a long hiatus), with Doom Genesis performing Earls verse for him. The song was very well-performed, sampling a catchy beat I recognized from the song Lemonade by Gucci Mane. The lyrics from Earls verse contained clever metaphors linked together by a very Intricate rhyme scheme that reminded me of Mine, regarded as a hip-hop legend, but in a much smoother tone.Tellers verse essentially blasted mainstream society but contained a similar hymen scheme, though performed less masterfully, and had a few controversial lyrics intended to catch the ear of the listeners. Overall, the group was very talented but seemed to lack genuine message to the audience, although I wondered if maybe the strong lyrics were a satirical attempt at Imitating most of the mainstream rappers these days. The audience was a strange mix of just about anybody you could t hink of; from nerdy-looking white kids to ghetto-looking black kids, young adults to young kids, rednecks to skaters, girls and boys, etc.It seems as though the group doesnt appeal to any specific demographic, but rather is entertaining to a large variety of people. The only exception would be people about 30 years or older, but thats not surprising as most people of that age arent that Interested In popular music anyways. The audience had a great time, as the performers were very Interactive with us and got the crowd energize. Id say on a scale of 1 to 10 the performance was a 7, only because at some points the crowd got a little too out of hand (your usual managers under the influence getting riled up).Also, at some points the lyrics were hard to hear and the beats became distorted from being too loud. Other than that, it was a great concert and I thoroughly enjoyed It! Odd Future By thundered their huge fan base in over the last year or two. The group played dozens of songs, but highlighted their biggest hits and only played snippets of the others. Informers, which is Tyler the Creators biggest hit, was a very complex song with intricate lyrics Real, a song released by the group this summer. His lyrics were more typical of verse contained clever metaphors linked together by a very intricate rhyme scheme seemed to lack a genuine message to the audience, although I wondered if maybe the strong lyrics were a satirical attempt at imitating most of the mainstream rappers these days. The audience was a strange mix of Just about anybody you could think of; surprising as most people of that age arent that interested in popular music anyways. The audience had a great time, as the performers were very interactive with was a great concert and I thoroughly enjoyed it!

buy custom Peter Blackmore Information Technology essay

buy custom Peter Blackmore Information Technology essay Peter Blackmore, a head of high-end hardware sales was set up to fail from the very beginning because new computer systems started working immediately he was fired by Palo Alto, a computer and printing company based in California. Hewlett-Packard CEO Carly Fiorina confirmed this at a conference in banc of American scurrilities at San Francisco. In Peter Blackmores era, an unacceptable execution occurred in HP while shifting to new costumer systems that were meant to facilitate the processing of orders and management of supplies for servers and storage products. Firing Peter Blackmore as a result of the debacle in the system installation was a bad thing for him but a good thing for the company as it was a damage control tool and an assurance to its investors, customers, board of directors and its employees. The HP Companys good image was starting to get ruined because a customer among the many others was testifying about the better services Dell Computer Corporation was offering. Chris Lopinto, a CEO of Hillcrest Technologies in Patchogue New York also complained about the server he got from HP 8 months after he ordered it and it still had not been preinstalled with the operating system it was meant to have. The company would risk losing its customers if its competitors made a step of visiting HP customer sites and urged to meet the complaining customers and convinced them into striking a deal where they would offer them with high end hardware business with promises of timely and error free sales order. Its common that if we want something done, we better do them ourselves. Carly Fiorina should have gotten involved in the order-processing project in order to show his dedication towards the IT change as this would restore full confidence to Hewlett-Packard fraternity. This would make him appreciate both successes and failures emerging from that department because firing an employee for not delivering and more, so failing to give the same employee a second chance is not the way forward. Her involvement would also remove political barriers, organizational roadblocks and vendor related issues in its goal to thwart competitive threats. Buy custom Peter Blackmore Information Technology essay

Risk Management Position in Healthcare Designated Record Set HIPAA Research Paper

Risk Management Position in Healthcare Designated Record Set HIPAA Privacy Laws - Research Paper Example The paper provides supporting work for the risk management plan as well as the counterarguments to it. In the end, the conclusion establishes the need for a risk management plan. The rights of the people seeking health care have been the subject of much debate over the past decades. One of the rights of the patients is to access their health information and to modify it if it is deemed to have any discrepancy. Several legislations have been passed to grant the patients their due rights and to protect the abuse of medical information and health records of the patients. The Health Insurance Portability and Accountability Act (HIPAA) of 1996 was enacted by President Clinton. The Act has two aspects: it provides confidentiality to the records of the patients and prevents fraud and abuse and it makes sure that insurance and health care is portable. Health information refers to the information, either stored in any form or oral; it is given to a health care provider and is related to the p ast, present and future state of health of an individual. The Privacy rules and the Act regulate what information regarding the health of an individual can be used and disclosed. This information is known as the protected health information (PHI), and organizations which are liable to conform to the Privacy rules are called covered entities. The Designated Record Set (DRS) refers to the group of health records that have been maintained by the covered entities, including the medical and billing information of the patients, enrollment, claims adjudication, as well as the medical record management systems, used for health plans. Its utility is for decision making about individuals. All hospitals, clinics and other healthcare providers are required to comply with the HIPAA. Failing to do so can have dire consequences for the individuals involved.

Saponification of Triglycerides Lab Report Example | Topics and Well Written Essays - 1500 words

Saponification of Triglycerides - Lab Report Example In this process the triglyceride is reacted with a strong base such as sodium or potassium hydroxide to produce glycerol and fatty acid salts (Whitten et al., 2007). The saponification of glyceryl tristearate is illustrated in Figure 1. The commonest soaps are the fatty-acid salts of sodium and potassium. Hard soaps are sodium salts while soft soaps are potassium salts. The fatty-acid salts of ammonium are also sometimes used for cleansing. Only a few other soaps are of practical importance, for example lead soaps which are used in medicinal plasters, zinc soaps which are used in ointments, and aluminum soaps which are used in waterproofing. Very few of the salts of fatty acids have the properties of common soap. Most of them are but slightly soluble in water, and therefore do not yield suds and have little or no detergent (i.e., cleansing) action. All are nevertheless termed soaps by chemists (Lewkowitsch, 1904). The saponification number (S) is the number of milligrams of potassium hydroxide required to convert one gram of the fat completely into glycerine and potassium soap. It gives information concerning the character of the fatty acids of the fat and in particular concerning the solubility of their soaps in water. Table 1 lists the saponification number of the common fats and oils. Table 1 shows that butter ranks with palm kernel oil and coconut oil as having a very high saponification number. ... Mutton tallow 192 - 195.5 Menhaden oil 190.6 Peanut oil (arachis) 190 - 196 Corn oil 188 - 193 Horse oil 195 - 197 Olive oil 185 - 196 Beef tallow 193.2 - 200 Soy bean oil 193 Palm oil 196 - 205 Cacao butter 193.55 Butter 220 - 233 Linseed oil 192 - 195 Palm kernel oil 242 - 250 Cottonseed oil 193 - 195 Coconut oil 246 - 260 Lard 195.4 (Lewkowitsch, 1904: 400) Table 1 shows that butter ranks with palm kernel oil and coconut oil as having a very high saponification number. This is due to the fact that its triglycerides contain appreciable quantities of fatty acids (myristic acid and small quantities of lauric acid) which when they form soap combine with relatively more sodium or potassium than the more common acids of fats. These acids occur in undecomposed butter in chemical combination as triglycerides. Their sodium or potassium soaps are quite soluble in water. The high saponification number of coconut oil and palm kernel oil is due to the large proportion of fatty acids (lauric acid and myristic acid) that they contain. In this laboratory exercise, saponification as the hydrolysis in basic solution of fats and oils to produce glycerol and salts of fatty acids, and determination of saponification number of sample fat and oil were evaluated. II. Method Triglyceride (2 g) was accurately weighed and was placed in a dry round bottom flask. The prepared ethanolic potassium hydroxide solution (50 cm3) was added to the flask using a pipette. Few anti bumping granules were added to the stirring solution. After setting up the reflux condenser, the solution was boiled for at least 30 minutes. A blank experiment with identical volume as the sample solution was also carried out. After refluxing, the solution was allowed to cool. After cooling, a few drops of

Global Warming and Religion Essay Example | Topics and Well Written Essays - 1250 words

Global Warming and Religion - Essay Example Two thirds of the overall increase in the average temperature of Earth’s atmosphere since the 19th century has occurred since 1980. The environmental experts are certain of the fact that the increase in global warming is due to the rising concentrations of the greenhouse gases that are produced as a result of different human activities such as burning of fossil fuels and deforestation. The increasing debates regarding global warming have raised a question whether the action to reduce global warming is a theological and moral imperative or a matter of human and environmental expediency. The following paper would analyse the situation from both perspectives and it would be inferred whether the action to reduce global warming is linked with religion. There are a number of factors that have led the people to consider the religious and moral aspects of the actions to reduce global warming. A number of people hold the perspective that had everyone followed the religion properly the situation of global warming would not have arisen. The religion provides comprehensive details regarding the right way of life but these teachings have been ignored by the people and the global warming is one of the consequences of such ignorance.... It is one of the attributes held by the people who are inclined towards the religion. However people who do not follow the teachings of the religion properly moved towards luxury and in order to have an easier life, and they started to consume the natural resources in order to have luxuries. The scientists and environmental experts are certain that the main reason behind global warming is the consumption of fossil fuels and deforestation. In order to have luxurious ways of life, people got involved in the consumption of such rare resources and the situation has gotten worse ever since. Therefore, people who are inclined towards religion exercise simplicity which in itself is an action to reduce global warming (Stafford 1998). Stewardship of God’s Creation It is a common belief that stewardship of God’s creation is a biblical principle therefore man is responsible to take care of everything that has been bestowed upon him by God. The Earth and its many resources can be r egarded as God’s creation therefore man should ensure that all these resources are taken care of. However, the very cause of the global warming has been disclosed as the exploitation of natural resources. Each creation by God holds some purpose on Earth and moving it from its place may hold certain consequences, and this is being observed today in the form of rising global warming. Thus, the stewardship of God’s creation is one biblical principle that shows that the action to reduce global warming has a strong theological perspective (Nolen 2004). Rights of Non-Human Creatures The religion teaches that the rights of the inanimate planet and its non-human creatures are considered to be highly

Analysis of Lorcins View of Imperialism

Analysis of Lorcins View of Imperialism Imperialism, Colonial Identity, and Race in Algeria, 1830-1870; the Role of the French Medical Corps (Patricia M. E. Lorcin) As Conklin has argued in her book , that only in the third Republic France was the mission to civilise employed as an official ideology to justify imperial conquests, Lorcins research focuses on the historical development of social hierarchies in French North African colony, Algeria. Assessing how physicians without professional background knowledge in ethnographic analysis racially distinguished between the Berber-speaking Kabyles and the Arabic-speaking inhabitants of Algeria, the author asserts that such distinction influenced French perception of Algeria, informed the colonial policies developed and dictated her future colonial enterprise in the region. In her assessment of the intellectual contributions of French physicians and surgeons to this civilizing mission, Lorcin argues that the medical corps which was attached to the French troops in Algeria facilitated the projection of French imperial power that was essential to the development of a socio-political domain in the colon y. She attributes the medical corps achievement to the scientific methodology of their work and their awareness of current philosophical and intellectual currents. In other words, their work carried methodological and analytical weight, which ensured initial acceptance and in many cases ultimate validity. Importantly, their publication not only brought them political opportunities which stimulate more physicians interest in the venture, but subsequent assessment of North African culture and environment by Eurocentric historians were based on their racial conclusions. During the cholera and smallpox epidemics of the early 1830s, colonial medical officials in their line of duty to the local population served as the eyes and hear of the colonizer. The medical officials not only kept the metropole abreast of medical developments through publications in literary journals in order to further scientific research in Europe, but also passed information about the natives culture to France. That is, in the process of studying the condition of hygiene in the colony, colonial medical personnel without previous training as anthropologist developed negative stereotypes of the indigenous population based on speculation and self-proclaimed knowledge of the natives culture. In fact, these medical officials blamed sporadic epidemics that decimated the depopulation of the colony on their primitive cultural practices of polygamy, circumcision, the abandonment of sick children and bad political leadership. Sexuality and the relation of the sexes were particular inde x for evaluating the natives level of civilisation, hence, everything Arab, especially their religion became evil and needed to be destroyed and everything Kabyle became inferior and needed reform. Graduates of the medical school of Paris formed the larger part of the medical corp that went to Algeria to promote Frances idea of health through civilisation. These graduates went to North Africa with an idea of a superior European culture and of a primitive Africa that was in urgent need of civilization. In other words, colonial physicians during their time in the colony constructed an African Other, not only based on the pre-conceived racial superiority their civilisation, but also based on the assumption that they understand the colonised culture and society. Linking this racism ideology (i.e. class defines mans nature and destiny) to the paternalistic idea of the Utopian philosopher Saint Simon, Lorcin posits that the French standard of living, culture, environment, civilisation and morality were used by the medical officials as indicators in studying and explaining the environment of French Algeria. These evaluation of the Algerians were published in European journals and hel ped reinforce the prevailing notions of the inferiority of African indigenous society and culture in France. As a corollary, the publications won over the French public into supporting the civilising mission in Africa. Lorcin identified two important factors which made the medical corps indispensable in the French administration of Algeria: first, their research publication on the culure and society of the colonised which put them in active colonial politics legitimise the use of assimilation policy in the colony, and secondly, their regular contact with the native population put them in a position to discover which tribe was likely to cooperate with French rule (p. 665). These two factors resulted in the categorization of the local population the plain-dwelling Arabs as unfriendly religious fanatics and thieves, and the mountain-dwelling Kabyles as friendly primitive race. One of the physicians, Eugene Bodichon, in his unguided quest to propose how to secure the colony compared African environment with other European society in the 1830s and blamed his perceived backwardness of Algeria on African climate and hierarchy of race, thus advancing the concept of moral hygiene through assimilation and a gricultural plantation which he claim would purge the natives of their laziness and moral deterioration. The physicians intellectual contributions not only facilitated colonial rule by linking French rule to health and civilization, but also justified assimilation policy by claiming hierarchy of race. Although the physicians access to the homes of the natives gave them an idea of the daily activities of the Algerians, however, their pre-conceived racial ideology had a tremendous influence on the development of French ethno-racial attitudes that informed the imposition of her culture on the people. In other words, the extensive focus of the physicians publications on the unhygienic aspect of the natives society coupled with the derogatory description of ethnic groups provided justification for the mission to civilise. In all, her biographical approach which shows the physicians individual contribution worth commendation.

lord of the flies :: essays research papers

The Lord of the Flies Essay   Ã‚  Ã‚  Ã‚  Ã‚   In The Lord of the Flies, the three main character all have different characteristics and temperaments. Ralph shows the Guardian temperament, Jack has the characteristics of the Artisan temperament, and Piggy has the Realist temperament. This is important to the novel because it plays reason why everything ended up breaking apart on the island.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ralph is the nearest to being the Guardian in the story. Throughout the book, Ralph wants to be the one is charge and the one that Jack also respects. Most Guardians want to have membership and belonging as well. Guardians are also negative about the future, Ralph has is moments of when he does not think he is going to be rescued and gets depressed. A major difference about Ralph and his Guardian temperament is that he has many times when he feels he is not respected by the other boys. Guardians are supposed to have a lot of confidence with themselves because they are respected. The Artisan in this story is most likely Jack. Artisans are proud of themselves because they are graceful in action, and Jack has a huge ego because he is a skilled hunter or at least thinks so. Jack is a live in the moment now, or fly by the seat of your pants character he is just worried about now and not the past or future. The major difference is that Jack’s objectives on the islands are not normally the smartest things to do, he just does what he thinks he sound do now or wants to do.   Ã‚  Ã‚  Ã‚  Ã‚  Piggy is the Realist in The Lord of the Flies. Piggy is confident in himself because he knows he is smart and has a lot of wit and back at home Piggy always got his way. Realists seem to always have a quest to search in further truth and knowledge. A major difference between Piggy and a Realist is when it comes to the future. Piggy is, most of the time, hopeful about being rescued someday. Most Realists are negative when dealing with the future.   Ã‚  Ã‚  Ã‚  Ã‚  When you put these very different temperaments on one island you can see how disaster is going to happen. lord of the flies :: essays research papers The Lord of the Flies Essay   Ã‚  Ã‚  Ã‚  Ã‚   In The Lord of the Flies, the three main character all have different characteristics and temperaments. Ralph shows the Guardian temperament, Jack has the characteristics of the Artisan temperament, and Piggy has the Realist temperament. This is important to the novel because it plays reason why everything ended up breaking apart on the island.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ralph is the nearest to being the Guardian in the story. Throughout the book, Ralph wants to be the one is charge and the one that Jack also respects. Most Guardians want to have membership and belonging as well. Guardians are also negative about the future, Ralph has is moments of when he does not think he is going to be rescued and gets depressed. A major difference about Ralph and his Guardian temperament is that he has many times when he feels he is not respected by the other boys. Guardians are supposed to have a lot of confidence with themselves because they are respected. The Artisan in this story is most likely Jack. Artisans are proud of themselves because they are graceful in action, and Jack has a huge ego because he is a skilled hunter or at least thinks so. Jack is a live in the moment now, or fly by the seat of your pants character he is just worried about now and not the past or future. The major difference is that Jack’s objectives on the islands are not normally the smartest things to do, he just does what he thinks he sound do now or wants to do.   Ã‚  Ã‚  Ã‚  Ã‚  Piggy is the Realist in The Lord of the Flies. Piggy is confident in himself because he knows he is smart and has a lot of wit and back at home Piggy always got his way. Realists seem to always have a quest to search in further truth and knowledge. A major difference between Piggy and a Realist is when it comes to the future. Piggy is, most of the time, hopeful about being rescued someday. Most Realists are negative when dealing with the future.   Ã‚  Ã‚  Ã‚  Ã‚  When you put these very different temperaments on one island you can see how disaster is going to happen.

Kant Metaphysics

The Groundwork of Metaphysics of Morals Immanuel Kant’s â€Å"Groundwork of the Metaphysics of Morals†, argues upon the basis of morality introducing the ideals of the categorical imperative as the central concept of moral philosophy. The definition of the categorical imperative leads Kant towards the critique of pure reason arguing that without a goodwill one can’t even be worthy of being happy. Kant introduces goodwill, treating people as means rather than ends and doing the right thing for the right reason.Making a distinction between science and knowledge and eliminating common sense on a route to the philosophical, Kant defines reason as reason a practical faculty to influence will and also being essential to will. Kant argument in the Groundwork focuses upon the basic idea of what makes a good person good. It is the possession of a will that is a way determined by, or makes decision based of moral law. This goodwill is supposed to be the idea of one who onl y makes decisions that she holds to be morally worthy, taking moral considerations in themselves to be conclusive reasons for guiding her behavior.This sort of disposition or character is something we all highly value. Kant believes we value it without limitation or qualification. Formulated by pure reason, the categorical imperative according to Kant underscores his argument. The value of a good will thus cannot be that it secures certain valuable ends, whether of our own or of others, since there value is entirely conditional on our having and maintaining a good will. Kant’s categorical imperative argues that ones actions should be done from duty in order to obtain true moral worth. It is not the result of ones actions but rather means of that duty that leads humanity to happiness.The goodwill â€Å"of this person would sparkle like a jewel all by itself, as something that had its full worth in itself† (Kant, 1). Humanity is very much determined by strive for excelle nce in order to obtain the ultimate good. Kant’s hypothetical imperative stresses how indications and determination for the result are the goal for people to act. Juxtaposing with the ideals of the categorical imperative the latter is motivated by the result rather than acting from duty. Acting in such a way that ones actions can become a universal law is what I consider the road to happiness.It is not primarily doing good to oneself in order obtain a desired result. Doing good to others and treating these as means rather than ends is what I define as true happiness. Goodwill will â€Å"needn’t be the sole and complete good, but it must be the condition of all others, even of the desire for happiness† (Kant, 1). So we have to develop the concept of goodwill that is determined and esteemed as good in it without regard to anything else, judging the total worth of the actions we commit and with the entirety depending on it searching for the unconditional good.

Delivering Added Value

Delivering Added Value Introduction Purpose Contemporary businesses are currently faced with a new marketing principle: creating added value for customers.Advertising We will write a custom report sample on Delivering Added Value specifically for you for only $16.05 $11/page Learn More Creating added value, however, is compounded with diverse challenges in its definition, with some theories claiming that creating value does not only entail providing customers with services that are within their expectation, but providing them services that are beyond their expectations(Craven 2002, p. 57). But how can a firm successfully create value for its customers? This report will focus on the case study, â€Å"Southwest Airlines† to give an informed review of added value by critically analyzing two business strategies adopted to create value for the customers: servicescape and service innovation. Servicescape model is critical for creating added value because physical appearance is th e first experience that customers are exposed to, while service innovation is critical because any company wishing to prosper must keep its business operation in line with the dynamic technological changes. Definition of Value Creation Added value is a term that is related with customers’ feelings after they take a step of purchasing a product or a service. Thus, creating value for customers can be defined as assessing the benefit the customers get after they deduct their expense from purchasing a product or service (Craven 2002, p. 59). It is, indeed, true that many customers expect more than a service or a product from the firm, as a vast majority of them depict the need for mental and emotional relationship with the companies, because they think that this creates value for them (Christopher Ballantyne 2002, p. 83). An overview of the Company Southwest Airlines is a service industry that aims at offering its customers with distinctive air transport services. The company st arted in 1971, with an aim of providing its customers with air transport at a lower cost (Southwest Airlines Co. n.d.).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Eventually, the company adopted a strategy that seeks to provide its diverse customers with added value by making sure that the services exceed the price paid by the customer as well as what the customer expects to pay for the services. The company believes that creating value is one of the crucial activities the firm would take to attain a competitive edge. Even though the company started with purchasing products that were diesel powered, it has managed to replace its components and equipments with modern equipment, which are environmentally friendly, at a reduced cost (Southwest Airlines Co. n.d). More so, it has managed to come up with more innovative products in the new airport lounges and the business class pr oducts. The company has also managed to come up with a number of trained personnel who take care of the children while their parents are in the â€Å"business class.† This new experience within the industry creates an added value for the customers. The value creation in the Southwest Airlines has been attributed to effective value creation models. This report will critically analyze two value creation models that have been adopted by Southwest Airlines, namely, service innovation model and servicescape model, with a view of establishing the viability of the models in creating value for the customers. Through a number of recommendations, the report will shed light on how the company can improve its value creation for its customers. Analysis and Findings Value Creation through Servicescape Model Sevicecsape model involves recognizing the rationale behind considering physical attributes of a service industry as a key marketing point (Grà ¶nroos 2007, p.176). This plays a critic al role in enhancing first impression for the customers, and hence the overall brand image of the company. In the Southwest Airlines, the customers have many opportunities of getting in touch with the company’s environment as they await their flights. Thus, servicescape is a critical model that is able to assess added value for the customers of the Southwest Airlines.Advertising We will write a custom report sample on Delivering Added Value specifically for you for only $16.05 $11/page Learn More Using the servicescape framework, one is able to concur that the physical attributes of the airplanes and the exterior attributes of the airport are critical in value creation (Looy Dierdonck 2001, p. 183). And in a bid to explain the rationale of considering physical factors as critical in value creation, the model groups these factors into three categories: ambient condition, size and symbols category, and the spatial layout category. This model aims at a ssessing whether these environmental factors add value to the customers by evoking positive impression. Value Creation in the Southwest Airlines through Servicescape Model The Southwest Airline takes advantage of its attractive airplanes in the â€Å"business class† to provide added value for its customers. Using the ambient condition, the customers are provided with added value by preventing them from pointless noise, which emanate from the aircrafts as well as the outside environment (Southwest Airlines Co. n.d). The soundproof components facilitate this, while noise from one passenger to the other is eradicated by the use of earphones provided to each passenger. The strategy provides sanity in the â€Å"business class,† making sure that the customers are not adversely affected by adverse environmental factors within the setting. More over, this strategy does not only endeavor to make sure that sound pollution is minimized, but it provides an avenue for ensuring that the plane gets enough oxygen at all times. Sight is another critical component that has been put out into consideration in a bid to create added value for customers. This has been achieved by making sure that the airplanes receive enough amount of light, taking into account different periods within the â€Å"business class.† For case in point, during the business hours, the customers are provided with different lighting from the sleeping hours (Southwest Airlines Co. n.d.). The sound absorbers, which facilitate control of noise, are kept out of the customers’ sight.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Attractive design is also put into consideration in the â€Å"business class.† The interior layout is designed in such a way that it offers sufficient dà ©cor, given that this class provides services to businesspersons. Thus, customer value is created through maximizing the space in a manner that facilitates efficient placing of briefcases, and thus enhancing their business discussions. The company takes into account that providing best product /service among the alternatives should be based on what is best for the guests: using guests’ emotions, and not the emotions of the decision makers (Dibb et al. 2005, p. 57). In this regard, the company uses signs and symbols that have a connotation with the customers’ emotions, thus facilitating an increase in services. This idea stems from the fact that increasing customer value entails making sure that they are more inclined to purchasing emotional products as opposed to the non-emotional products (Falkowski Grochows ka 2009). With regard to staff, the Southwest Airlines exude confidence that the company is able to create added value for customer by not only improving the internal environmental factors of the Airplanes’ â€Å"business class,† but also managing the attitudes affecting the customers with regard to environmental factors (McColl-Kennedy 2003, p. 67). In this regard, the company has created social relations and collaborated with other companies’ practices that are in line with the Servicescape strategy. And it is for this reason that the Southwest Airlines has taken the initiative of benchmarking its uniform with industries that provide designers’ clothing, which catch the eye of the customers. Additionally, the company has already come up with a differentiation strategy that defines the dress code for the â€Å"business class,† which facilitate a business culture within the â€Å"business class,† and this add value to customers through impro ved cohesion between them (Bowie Buttle 2008, p. 34). Critical Analysis of Servicescape Model Using â€Å"3 Performance Dimension† Using three-performance dimension, which include the customers/ employees’ relationship, the market performance, and the financial performance, the Southwest Airlines has increased its financial performance by creating value through comfort and luxury. This has been achieved by coming up with a viable strategy that provides the â€Å"business class† customers with what they need emotionally: physical evidence (Lovelock Wirz 2007, p. 231). And more so, the knowledge obtained from the customers helps them build a long-term relationship with the employees. However, while all the above are valid environmental factors that continue to create added value for customers, the notion of considering physical attractiveness as prime factor in creating value for the customers fall short of its expectation in as far as marketing performance is c oncerned. This stems from the fact that the strategy does not provide an avenue for measuring added value by comparing its environmental features against its competitors in order to assess its comparative strength. If this prospect is put in place, the Southwest Airlines will not only provide high quality environmental features with low pricing strategy, but also adopt a pricing strategy that the customers are willing to pay for, as creating added value for customers can also be achieved through premium pricing of luxurious environmental features. Service Innovation In the recent past, service innovation has been considered as one of the indispensable functions while creating value for customers. As such, the strategy is able to introduce customers with services that are beyond their expectation. Service innovation, however, cannot be achieved if the firm lacks a proper implementation of Customer Relationship Management (CRM). According to Kotler, Bowen, and Makens (2010, p. 413), t he success rate of innovation in a vast majority of firms has been on a downward trend, especially in the hospitality industry. Thus, assessing service innovation for the Southwest Airlines entails taking into account its three key elements: customer focused, which tries to go beyond the customers’ expectations; processed focused, which tries to increase efficiency as well as productivity of the firm; and continuous improvement, which is a continuous process of providing innovative services to the customers(Lovelock Wirz 2007, p. 237 ). Creating Added value for the Southwest Airlines through Service Innovation It is imperative to mention that the Southwest Airlines operates its business operations by taking into account the dynamic technological trends happening across the globe (Southwest Airlines Co. n.d). Based on findings on incorporating technology with the firm’s services, the Southwest Airlines has already launched a website with a good customer interface, whic h can be accessed quickly and easily. The product categories are clear, the product names are clear, and the site offers a good search for the services provided by the firm (Southwest Airlines Co. n.d). Value creation through this strategy is enhanced by providing the customers with an opportunity to air their views, opinions, and comments concerning the services, as this acts as a customer service center (Knox et al. 2003, p. 123). Communicating through email and interactive social websites ,such as the Facebook and Twitter, create added value as it enhances interactivity between the company and its customers through comments and feedbacks of their comments (Bowie Buttle 2008, p. 34). More so, the customers in the â€Å"business class† are entitled to free wireless internet, audiovisuals, and are provided with catering services that involve high-class technology (Southwest Airlines Co. n.d). For case in point, the food and beverage services take into account the time taken by customers from ordering their food and/ or beverage to the time of service provision. Thus, the company has adopted a technique that limits this time. The customers are thus able to order foodstuffs using computer, which also makes sure that the nutritional value of the food is clearly displayed, thus providing customer value with respect to efficiency and knowledge. Critical Analysis of Service Innovation using ‘Key Elements of Service Innovation† Enhancing customer interaction through the social media depicts that the company is ‘customer focused’ and upholds ‘continuous improvement’ areas. Through this casual relationship, the company creates added value in terms of loyalty. ‘Continuous improvement’ is derived from the fact that websites call for a continuous upgrading in order to provide the customers with updated information. Providing the customers with services that are ordered via internet depicts that the company is â₠¬Å"process focused,† and this creates added value in terms of convenience and time management. Recommendations Physical Evidence Even though the Southwest Airline is able to create added value through the already adopted strategies, I would recommend it to allocate more space on waiting areas, as it has allocated more space for the flight services, leaving the clients with inadequate waiting facilities, including the lounges. Although this is based on grounds that the surface area for the income-generating areas should supersede the waiting areas, it is paramount for the company to create added value by increasing the number of equipments and facilities within the waiting area to avoid views characterized with congestion. Additionally, the waiting areas should display certificates of merit in order to create added value for customers with regard to trust and quality (Bruhn Georgi 2006, p. 144). Service Innovation The services within the â€Å"business class† can be imp roved by making an effort of averting the technological terminologies and giving way to business terminologies. This stems from the fact that adopting business terminologies is paramount since the first step of service innovation entails communicating with the customers using clear terms that would help them communicate with the company in an effective manner (Bowie Buttle 2008, p. 43). This strategy can be achieved by adopting universal language standard, including choice of language during the point of sale systems. More so, creating value for customer at the service innovation entails striving to provide the customers with diverse services that are of the same service category all at once (Kotler, Bowen, Makens 2010, p. 421). This can be facilitated by collecting customers’ information with regard to demand on services, as well as gathering personalized information such as information on the last call from a particular customer. Conclusion Creating value for customers ca nnot be defined without assessing the benefit customers get after they deduct their expenses. The process can be achieved through adopting a viable framework(s) that is in line with the business operations. Using the servicescape model, the Southwest Airline has managed to create value for its customers though a number of dimensions, including the ambient condition, signs and symbols, and engaging the staff as well as the customers in the process. Thus, the Southwest Airlines has been in a position of providing its customers with increased excitement, exclusive environment, as well as high quality values. The service innovation, on the other hand, has facilitated added value creation through innovative products that are in line with the current technological trends. In turn, this has created room for exclusive services, including wireless internet connection in the â€Å"business class,† which has helped to provide the customer with services, which are beyond their expectatio ns. Thus, the service innovation creates room for fun, luxurious experience, trust, and relaxation. And despite the challenges faced by the company, it is, indeed, true that it has managed to create added value for its customer through service innovation models as well as the servicescape model, a value that is beyond their customers’ expectation. List of References Bowie, D. Buttle, F 2008, Customer Relationship Management: Concepts and Tools, Elsevier/Butterworth-Heinemann, Oxford. Bruhn, M. Georgi, D. 2006, Services Marketing – Managing the Service Value Chain, Prentice Hall, Essex UK. Christopher, M., Payne, A., Ballantyne, D. 2002, Relationship Marketing: Creating Stakeholder Value, Elsevier Butterworth-Heinemann, Oxford. Craven, R. 2002, Customer is King: How to Exceed their Expectations, Virgin, London. Dibb, S., Simkin, L., Pride, W., Ferrell, O. 2005. Marketing: Concepts and Strategies (5ed.), Houghton Mifflin Company, Boston. Grà ¶nroos, C. 2007, Service Management and Marketing: A Customer Relationship Management Approach (3rd ed.), Wiley publishers, Chichester. Knox, S., Maklan, S., Payne, A., Peppard, J., Ryals, L. 2003. Customer Relationship Management: Perspectives from the Market Place, Elsevier Butterworth-Heinemann, Oxford. Kotler, P., Bowen, J., Makens, J. 2010, Marketing for Hospitality and Tourism (5th ed.), Prentice-Hall International, London. Looy, B. Dierdonck, R. 2001, Services management: an integrated approach (2nd ed.), Prentice Hall, London. Lovelock, C. Wirz J. 2007, Services marketing: people, technology, strategy, Prentice Hall. London. McColl-Kennedy, J. 2003, Services Marketing: A Managerial Approach, Wiley, Milton, Qsld. Southwest Airlines Co. n.d., We make it easier. Web.

Mazda Advertising Strategy Essay Example

Mazda Advertising Strategy Essay Example Mazda Advertising Strategy Essay Mazda Advertising Strategy Essay In. Be Moved. This slogan was seen as more than just an advertising tagging, it was a brand promise. One of the first actions Donor took was to develop a campaign to reposition the Protege s model for 1999. The new advertising strategy for the Protege called for positioning it as a cool and fun-to-drive vehicle for young, independent females. To launch repositioning campaign for the Protege, Donor developed television commercials, and extended the publicity of the car to the Internet with the worlds largest online automotive launch party with banner ads on different web sites. Travelers could enter a weepiest to win a new Protege and play trivia games supplied by the game show site uproar. Mazda also mailed a CD-ROOM with music, movie reviews and interviews to people who requested more information while visiting the Protege web site. The MIMIC program was extended to dealer showrooms by developing point-of-purchase cubes that used the same imagery and tonality as the television and print messages. The MIMIC program was extremely successful in repositioning the Protege and attracting young buyers. In 2001, the Zoom-Zoom message was showed in all models and new commercials were developed, like the V/here is it written that only a ports car can behave like a sports car? Related to the Protege. In 2002, Mazda introduced the EMPHASIZED Protege, this model would attract more male buyers. According to Mammas vice president of product strategy and development, this models (EMPHASIZED) are the ultimate expression of Mazda performance, and that the car takes factory-tuned sport- compact performance to the extreme. The MAZDA was the most critical new product launched by the brand in 2003; this car would attract consumers in the mid-ass with an active lifestyle. The advertising strategy used for the MAZDA was similar to the Protege. The ads still used the Zoom-zoom strategy but with a more confident feel. The promotional strategy used to the MAZDA used integrated communication program, print advertising, ads present on magazines and newspapers. Mazda also signed a marketing deal with ESP. to advertise on the MAZDA in different media like the SPENT, radio, internet, and restaurants. The MIMIC program for the MAZDA also includes an extensive publicity campaign, direct mail, and the use of interactive media such as online advertising, CD-Rooms, and a mini-web site on www. Mazda. Com. The MIMIC were very important to highlight the feathers of both cars and to attract consumers, and so, get a higher profit for the brand. Nowadays, Internet, magazines, and TV are extremely important to attract consumers showing the products through commercials and ads. If we open a magazine, we II find different types of ads for cars, because people actually read magazines frequently, turn on the TV every day and use the Internet almost all day. 2. Evaluate Mammas decision to drop the Get In. Be Moved tagging for the Protege and adopt the Zoom-zoom theme for its advertising. I think was very important to change the tagging for the Protege, dropping the Get In. Be Moved and adopting the Zoom-zoom theme. Time passes, consumers change their opinions and their tastes, and it s really important for the brands to innovate, change, make something different, because that s what consumers look for. This new theme would appeal for adult consumers with desires to drive fun cars. With the tagging Zoom-Zoom, Mazda started to add music and other effects in their commercials. I find curious the fact that the brand din t just change the tagging, in 2002, there was still commercials with both tastiness; only later, the Get In. Be Moved was dropped. I think the Zoom-zoom is a simple but powerful tagging, the Get In. Be Moved was a really good tagging, but too explicit, the new tagging is recent, modern. And the Zoom-Zoom tagging was everything Mazda was looking for to create a DNA of the brand, presented in ads and commercials. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA? Agree with the decision to use a more mature and less playful approach for the MAZDA. The commercials for the new MAZDA are designed to be more grown up, and all this approach is designed to position the car as a refined, Porto alternative to the Toyota Campy, Ionians Ultimate, and Honda Accord. The new MAZDA was not a playful car designed for young adults who wanted to drive fun-cars, it was a serious car, elegant design for mature people, and also to compete with other cars listed above. The young boy that appeared in the protoggs commercials was removed but the Zoom-zoom tagging was kept, because that s the true essence of the car brand. 4. What recommendations would you make to Mazda regarding its integrated marketing com inactions strategy as the company moves forward? In my opinion, its crucial for car brands to be innovative, different, with new theaters in their cars, and with appellative commercials and ads. Basically, the innovation needs to be constant because that s what consumers want, something new, different than the other cars they used before. With the advance of technology and knowledge, brands need to follow that advance, and bring new, beautiful, and innovative products, thats the best way to make profit in 2015.

Multimedia website report Essay Example | Topics and Well Written Essays - 2750 words

Multimedia website report - Essay Example ..................................................................................................3 2. Analysis and Requirements Phase.........................................................................................3 2.1. Types of requirements....................................................................................................3 2.2. User requirements...........................................................................................................3 2.3. Client requirements.........................................................................................................4 2.4. Technical requirements................................................................................................. 4 2.5. Survey and critique of similar websites..........................................................................5 2.6. Analysis of requirements.................................................................................................5 3. Desig n Phase..........................................................................................................................5 3.1. Web designs....................................................................................................................6 3.2. Web layouts.....................................................................................................................6 3.3. ... .............................8 3.6. Structural chart.................................................................................................................8 3.7. Categories of information................................................................................................8 3.8. Paper prototypes...............................................................................................................9 3.9. Formative evaluation of designs......................................................................................9 4. Implementation Phase.............................................................................................................9 4.1. Functions and features of the website and the justification.............................................9 4.2. Usability and accessibility...............................................................................................10 5. Evaluation Phase................................................... .................................................................11 5.1. User evaluation................................................................................................................11 5.2. Client evaluation..............................................................................................................11 5.3. Technical evaluation........................................................................................................11 5.4. Human Computer Interaction (HCI) evaluation..............................................................12 6. Conclusion..............................................................................................................................12 7.

The African Athena Controversy Thesis Example | Topics and Well Written Essays - 1250 words

The African Athena Controversy - Thesis Example Another is that the lack of knowledge with regards to the ancient world puts historians inside a box with only plausible ideas looming overhead, not probabilities since everything is already in the past tense, and reconstructions are the only available options to build the events of past civilizations (Berlinerblau). However, those who contest the possibility of Phoenicians and even Egyptians influencing Pre-Hellenistic Greece argue that relying only on etymologies of the words found in the Greek language does not give enough justification but rather, it only reveals the patterns and the sphere of influence on the population in question (Lefkowitz). Still, words are much the same as models, wherein they are seen as necessary symbols to represent a united representation of our reality (Bernal). Bernal’s Ancient Model regarding the origin of the ancient Greeks, or those of the Pre-Hellenistic culture states that there is an intermingling of Phoenicians and Egyptians long before the settling of the Aryan Race from the north, and that in this sense, the Pre-Hellenes or the Ancient Greeks were a race with strong Asian or Egyptian origins, and were eventually succeeded by the arrival of the Indo-Europeans or the â€Å"Aryans† (Bernal). It is plausible because the Phoenicians were able to teach the alphabet to ancient Greeks, introducing a form of written language in the area, while the Egyptians taught them farming strategies, such as building irrigation systems to continually water the crops. The Egyptians would also be able to teach the Ancient Greeks about their gods, the names as well as how to worship them, since Egyptians have a long and solid history with regards to religion and the occult. With such a premise, Bernal was able to further provide readers an idea of his premise that there are indeed Semitic and African elements in the formation of the cultures of Pre-Hellenistic or Ancient Greeks